As you may well know by now, YouTube is the second largest search engine in the world.
And you may already be creating great content to take advantage of this fact, adding detailed descriptions and related keywords to optimize your videos for SEO.
One place you may not be optimizing your YouTube videos is in the closed captioning.
Besides making your content more accessible those that have hearing impairments, your closed captions are actually indexed by the search engines, making the transcript of your video now part of your SEO strategy.
YouTube does offer an automatic closed captioning service, but here’s the kicker:this service is so inaccurate at providing quality transcription that search engines won’t index them.
Don’t close yourself off to opportunities to improve your search ranking through your quality content. Always consider all the angles.