Edmonton Oil Kings: Teddy Bear Toss
This is probably my favourite spot from my time at Global. I still remember rounding up every Global staffer we could to chuck bears at John Sexsmith and Louie the Lion. The end result was a lighthearted spot that I think fits the Oil Kings brand well.
Gateway Toyota: Wrestler
Gateway Toyota had recently moved into a much bigger location than their old location, and we needed a way to get across the notion that “Bigger is Better.”
Having professional wrestler Azrael chase a small child around seemed to accomplish that, no problem.
Credit to the kid, he could wheel. I think that chase carried on for about 47 minutes before Azrael got tired and had to go lie down for a while.
U of A: Kids In The Crowd
We were looking to update the U of A Kids in the Crowd spot with a fresh look, and this “Sportscentre” styling is what we settled on.
It helps bring a big feel to the spot, and bring some life to the supplied footage we had to work with.